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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.planmakedo.com/blog/between-the-briefs-david-samuel-rarekind</loc>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>Blog - Between the Briefs - David Samuel on Graffiti, Grit and the Creative Hustle - How did you end up doing this for a living?</image:title>
      <image:caption>I’ve been painting graffiti since I was 15, I’m from Kilburn and the scene was good. At 17 I went to a studio of a local graffiti artist, State of Art, he was painting custom t-shirts and doing commissions, an inspiring meeting and a seed was planted. I moved from London to Brighton at 20 with a couple friends and integrated into the scene down there. Around that, graffiti-specific spray paints were just emerging — I had a hookup in London so I started selling paint from our sitting room to the writers in Brighton. In 2001, when my son Josh was about to turn one, I painted a canvas of him for his mum. My friends were shocked in a good way and told me I needed to pursue this properly. I started putting on shows, selling t-shirts, and taking commissions. In late 2002, I applied to The Prince’s Trust for a loan, and with a bit of luck and timing, got the chance to open a gallery in the basement of a shop that Id been supplying paint too. In February 2003, I launched RareKind Gallery — the UK’s first graffiti art gallery — with £4.5k.</image:caption>
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      <image:title>Blog - Between the Briefs - David Samuel on Graffiti, Grit and the Creative Hustle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.planmakedo.com/blog/between-the-briefs-jo-armitage-creative-career</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Blog - Between the Briefs - Jo Armitage Builds Better by Design</image:title>
      <image:caption>After a much-needed break, I realised I was ready to work for myself. I had drive, confidence, and the experience to build a freelance career. I craved variety, autonomy, and the chance to work on meaningful projects with creative freedom. So I moved to London and went solo. Fast forward a few years, I was about to become a mum and decided to co-found a creative studio with a photographer friend. We ran the studio for eight years, working on diverse briefs for high-profile clients. It gave me flexibility, creative satisfaction, and the ability to juggle parenting without stepping away from the work I loved. We designed, produced, and installed retail and brand projects with a small team — but eventually we decided to simplify and go solo again. Since 2018, I’ve worked independently, collaborating with other creatives when needed. I feel lucky to have spent over 20 years transforming spaces and working with values-led brands (including The Royal Parks, Margaret, The Design Museum, Oatly, The Mayor of London) and some brilliant people.</image:caption>
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    <lastmod>2025-10-06</lastmod>
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      <image:title>Blog - Between the Briefs - Joachim on Music, and Being Paid &amp;amp; Played - What do people often misunderstand about what you do ?</image:title>
      <image:caption>The short answer is, “everything”! Most people don’t know how much work goes into making one song or the process of even making a song. But what I encounter by far the most is the misconception that if you are a musician, you are either famous or a struggling artist that lives in your parent’s basement. People don’t seem to know that there is an area that exists in-between. I can’t count the number of times I have met someone new and when they ask what I do and I say I make music, they say “oh, I mean what do you do for a living?”. It is a tough one because people immediately assume there is no value in making music, although they consume it daily in many different ways.</image:caption>
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      <image:title>Blog - Between the Briefs - Joachim on Music, and Being Paid &amp;amp; Played - Reclaiming My Days</image:title>
      <image:caption>With more clarity came more freedom. I stopped saying yes out of panic and started saying yes with purpose. My days now have room in them. I go to Pilates in the mornings. It’s hard and I’m not the best in the room, but I can go when it’s quiet and move at my own pace. That freedom — to choose what my workday looks like, to flex and adapt — is one of the biggest privileges of self-employment. I get to decide how much I want to push in a certain direction. I don’t need permission to slow down, shift focus, or explore something new. And while the pressure doesn’t disappear, the payoff is that I’m living and working in a way that feels aligned.</image:caption>
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      <image:title>Blog - Between the Briefs - How Isabel Sachs Made Freelance Sustainable - What's a small moment that felt like a real win?</image:title>
      <image:caption>Seth and his cutest running coach.</image:caption>
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      <image:title>Blog - Between the Briefs - How Isabel Sachs Made Freelance Sustainable - Reclaiming My Days</image:title>
      <image:caption>With more clarity came more freedom. I stopped saying yes out of panic and started saying yes with purpose. My days now have room in them. I go to Pilates in the mornings. It’s hard and I’m not the best in the room, but I can go when it’s quiet and move at my own pace. That freedom — to choose what my workday looks like, to flex and adapt — is one of the biggest privileges of self-employment. I get to decide how much I want to push in a certain direction. I don’t need permission to slow down, shift focus, or explore something new. And while the pressure doesn’t disappear, the payoff is that I’m living and working in a way that feels aligned.</image:caption>
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      <image:caption>How much you actually work! A lot of people think that because you don't have a traditional 9-5, you work less. But in reality, it's incredibly hard to switch off. Some of us work weekends, some work evenings, and yes, that means sometimes you're doing something fun at 2pm on a Wednesday. But that's the whole point of being self-employed - having the freedom to choose HOW you work. It's not for everyone, and that's totally okay!</image:caption>
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      <image:caption>Seth and his cutest running coach.</image:caption>
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      <image:title>Blog - Between the Briefs - From Burnout to Balance: What I Learned From Getting It All Wrong - Reclaiming My Days</image:title>
      <image:caption>With more clarity came more freedom. I stopped saying yes out of panic and started saying yes with purpose. My days now have room in them. I go to Pilates in the mornings. It’s hard and I’m not the best in the room, but I can go when it’s quiet and move at my own pace. That freedom - to choose what my workday looks like, to flex and adapt - is one of the biggest privileges of self-employment. I get to decide how much I want to push in a certain direction. I don’t need permission to slow down, shift focus, or explore something new. And while the pressure doesn’t disappear, the payoff is that I’m living and working in a way that feels aligned.</image:caption>
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      <image:caption>When I launched my first company, I genuinely believed I had to look the part to be taken seriously. I took out a business loan before I had a plan. I signed a lease on an office I didn’t need. I invested in branding, software, and memberships - things that made it feel like I was doing it right. From the outside, it might have looked like I was running a business. But underneath, I was winging it. Saying yes to everything. Working for free. Hustling without any real direction. I was performing the business, not building one.</image:caption>
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      <image:caption>Seth and his cutest running coach.</image:caption>
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      <image:caption>Hi, I’m Sammy Murphy – Founder and Creative Director of Pier, an independent media platform celebrating creativity and community in Dorset. Through authentic storytelling across print, digital, and events, we shine a spotlight on the incredible people and businesses shaping life on the South Coast. I'm a graphic designer with over a decade of experience across branding, publishing, and placemaking, and I've been lucky enough to collaborate with some amazing names like BBC Music, The BRIT Awards, The Crown Estate, Native Land, The Sunday Times, The O2, and more. My design journey started in London, where I built a solid foundation working across big brands and buzzing creative teams.</image:caption>
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      <image:caption>I aim to do 3-4 hours of writing, usually in the mornings. I try not to work crazy hours. Most of my work is strategic and short-form, so it's more about quality than quantity. I love listening to music throughout the day and have a vinyl collection in the studio. If I'm working on a verbal identity project, I'll run online workshops and interview people. It's very collaborative. I also have lots of meetings with clients and other creatives, often in different time zones. I usually end the day by going for a run, which gives me time to decompress and lets the ideas flow.</image:caption>
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